Digitalisation vs innovation
While the two terms tend to come hand in hand, and many assume they mean the same thing, they don’t, although they are intrinsically linked.
Digitalisation is the adoption of new digital technology, while innovation is about developing a new product or service, or a new way of doing things.
Innovation does not have to be digital and will generally have little or no impact on the structure of the business and its workflows, while digitalisation is exclusively about the adoption of digital products and services and will usually affect the entire organisation and the way in which it functions. And it is digitalisation that we are going to focus on in this whitepaper.
