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This page provides information about how we use and share personal data relating to our business contacts and their representatives. It answers the following questions:
You have the right to object and withdraw your consent to our use of your personal data. Please see section 9 to find out more.
We are SmartCredit Ltd T/A SmartSearch
You can contact us about issues relating to personal data, including the contents of this notice, by any of the following methods:
This section explains the purposes for which we use personal data about our business contacts and their representatives. More detail about the types of personal data that we might use for these purposes can be found in section 4 below.
We use personal data for marketing purposes. This includes informing you about products and services that we think may be of interest to you and providing you with related materials such as news items and blog posts. We will only make contact with you for marketing purposes by email if you have given us your consent to do so. However, we might also contact you for marketing purposes through other channels such as by telephone or post unless you tell us not to. You might also be contacted through any channel for other purposes – for example, as part of our ordinary relationship management activity.
We use personal data for relationship management purposes. Relationship management is the ongoing maintenance of our relationship with our clients and their representatives. This could include activities such as letting you know about product changes or planned maintenance activity, contacting you with billing enquiries, inviting you to events and webinars, dealing with your enquiries, or asking you about what sorts of products you want us to develop.
Sometimes we might need to use your personal data to provide you with information, services and facilities that you have asked for. For example, if you sign up to one of our webinars we might use your contact details to let you know how to access it.
We use information such as how different people navigate around our websites, how long they spend on particular pages, whether they download any of our content (including product brochures, white papers and so on) in order to help improve the user experience of our websites.
We rely on your consent to make contact with you by email for marketing purposes. You can withdraw that consent and ask us to delete your information at any time – please see section 9.
The United Kingdom’s data protection law also allows the use of personal data where the benefits (or “legitimate interests”) of doing so outweigh the possible negative implications for the relevant individuals. These are the grounds on which we usually rely when we use your information for anything other than making contact with you by email for marketing purposes. If you object to us using these grounds you can do so at any time as explained in section 9.
The benefits that are being pursued are:
We have an interest in promoting our products and services to our clients and potential clients.
Helping people learn about products and services that might be of use to them
Other people have an interest in learning about products and services that they might find
Understanding our clients and potential clients
We have an interest in learning about our clients and potential clients so that we can better
understand what products, services and information could be of interest to them.
Running a business
We have an interest in running our business and we process information where necessary to do so.
In some circumstances, we may have other grounds to process personal data. These are set out in the following table, along with examples of the circumstances in which they might apply.
Necessary for performance of a contract with the relevant individual, or to take steps for entering into a contract.
If you sign up to one of our products or services, it will often be necessary for us to use your details in order to provide that product or service.
Necessary in order to comply with a legal obligation.
Regulators, government bodies and courts have powers to order us to provide information and, like any other organisation, we sometimes have to comply with their requests.
We obtain and use information from various different sources. These are summarised in the following table.
Type of information
Name and contact details
This is basic personal data about you at your place of work, and how to get in touch with you.
This information is usually provided directly by the relevant individuals; it could for example be given over the telephone, in an email, through our websites, or in person at an event.
This is information about your organisation and your role within it, such as your job title and who your colleagues are.
This is information about our dealings with you, such as what information we have sent you, who in our Group knows you, and what meetings, events or webinars you have attended. It also includes your behaviour in response to our interactions with you, such as whether you have opened our emails, clicked on a link or watched a video.
We produce these records ourselves.
This is information about the device you are using to access our websites, such as the type of device, its operating system, browser, its IP address, and what cookies are on it.
We produce these records ourselves by monitoring your use of our websites.
This is information about your use of our websites, such as what pages you have visited and what content you have downloaded.
With your given consent, we process personal information from your identity documents, which is captured from your mobile camera through Mobile App SmartIDV.
This data includes privacy-sensitive information like name, date of birth, personal number and document number.
Mobile App SmartIDV
We may provide your information to third parties who help us use it. For example:
These service providers will not be allowed to use your information for their own purposes or on behalf of other organisations.
We are based in the United Kingdom, and will normally access and use your information from here.
We will normally keep your personal data while you or your employer have an ongoing relationship with us or if you have demonstrated an interest in our products and services within the past two years. You can request us to delete it earlier as explained in section 9.
We use certain profiling techniques in order to help us to understand our clients and potential clients. This in turn helps us to understand which people might be interested in which of our products and services. We do not use automated decision-making or profiling to make any decisions that will significantly affect you. For example, we do not use it to set the prices that we charge for our products and services.
You have several different rights in relation to the personal data that we hold about you. These are briefly described below. To enquire about exercising these rights, please use the contact details set out section 1.
You have a right to find out what personal data we hold about you, and certain other information such as how we are using it. From 25 May 2018, you also have a right to receive information in a portable format in certain circumstances.
If you believe that the information that we hold about you is inaccurate or out of date, you have a right to get it corrected. Withdrawal of consent / objection: Where we rely on your consent to use your personal data (see section 3), you are free to withdraw that consent at any time. In any other cases, you can let us know that you object to us using your personal data (for example, if you do not want to receive marketing calls from us any more).
If you want us to delete your personal data, you can ask us to do so at any time. (However, you may wish us to retain your basic details on a suppression file so that we do not subsequently contact you if we receive your details again in the future.)
You can ask us to restrict our use of your personal data in some circumstances, such as while we are verifying whether the information is accurate. While the information is restricted, it can only be used for certain limited purposes such as bringing or defending legal claims, or protecting another person. It cannot be used or shared for ordinary purposes.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), which is the body that regulates the handling of personal data in the United Kingdom. You can do this online through the ICO’s website at www.ico.org.uk, by telephone on 0303 123 1113, or by writing to them at Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, SK9 5AF.
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