Growth Marketing Specialist

SmartSearch’s distinctive Anti-Money Laundering verification software protects our clients by offering the most advanced and comprehensive features available from an AML provider.

SmartSearch has grown rapidly by fostering an incredibly collaborative and supportive culture. As we continue our ambitious growth plans, we will strive to remain a truly exciting, rewarding, and unique place to work.

HOW WILL YOU MAKE A DIFFERENCE?

The Growth Marketing Specialist will drive measurable and commercially focused growth in Marketing Qualified Leads (MQLs) and revenue through our Partnerships, Product, New Markets and Enterprise channels. 

 

The Growth Marketing Specialist will be responsible for: 

• Generating new business revenue through high-value strategic partnerships, delivered through co-marketing, thought leadership, and joint demand-generation campaigns
• Generating new inbound revenue through Enterprise, newmarketsand product marketing strategies, achieved by increasing AOV, optimising conversion across existing markets, and strengthening the inbound funnel 

 

This role works cross-functionally with marketing, product, sales and external partners to identify growth opportunities, execute high-impact campaigns, and accelerate revenue generation at scale. 

VARIED DAY TO DAY RESPONSIBILITIES

Strategic Partnerships 

• Identify, negotiate, and activate high-value marketing partnerships that deliver measurable revenue impact 

• Lead joint marketing programmes such as co-branded whitepapers, partner landing pages, webinars, PR amplification, and integrated demand-gen campaigns 

• Build partnership pipelines that directly contribute to new business opportunity creation and progression 

• Work with Sales leadership to develop shared KPIs, attribution models, and reporting frameworks to demonstrate commercial value 

 

Enterprise, New Markets and Product Marketing Growth 

Own the strategy for increasing inbound enterprise revenue across core and new markets by: 

• Enhancing targeted messaging, segmentation, and premium positioning in key verticals 

• Optimising the inbound journey and conversion funnel across website, content, and lifecycle touchpoints 

• Producing enterprise-grade assets that drive consideration (case studies, industry insights, value calculators, etc.) 

 

Product Marketing 

• Conduct market research and customer feedback analysis to inform product enhancements and marketing strategies 

• Support go-to-market strategies for new product launches, ensuring alignment with growth objectives 

• Partner with Product Management to translate technical features into customer benefits for marketing campaigns 

• Create sales enablement materials (pitch decks, product sheets, FAQs) to help Sales articulate product value 

• Develop and maintain product positioning, messaging frameworks, and competitive analysis to support growth campaigns 

 

Customer Journey and Lifecycle Optimisation 

• Map and optimise the full customer journey from first touch to revenue creation and renewal, ensuring all activities support both partnership, new markets and enterprise revenue objectives. 

 

Revenue and ROI Focus 

• Use analytics, experimentation, and performance data to link all marketing initiatives to revenue outcomes 

• Track commercial impact using HubSpot, BI dashboards, and partner attribution models 

• Collaborate with the Brand & Communications Manager and Digital Marketing Manager to allocate budgets where they generate the highest revenue ROI 

 

PR and Brand Visibility for Revenue Impact 

• Lead the Brand and Communications strategy to amplify partner activity, enterprise credibility, and category leadership 

• Execute PR and syndication strategies that directly enhance inbound lead quality and share of voice 

 

Innovation and Market Trends 

• Identify emerging opportunities and channels that can unlock new revenue streams across partnerships and enterprise markets. 

 

Cross-Functional Collaboration 

• Partner closely with Sales, Partnerships and Customer Success to ensure seamless execution of partnership initiatives and effective enterprise lead follow-up, ensuring revenue objectives are met. 

 

Accountability and Execution 

• Own targets, deadlines, and delivery standards to ensure consistent progress toward Partnership New Markets, and Enterprise inbound revenue. 

WHAT ARE WE LOOKING FOR IN A CANDIDATE?

• Relevant marketing/business qualification (e.g., CIM, IDM, or equivalent) demonstrating strong theoretical and practical understanding of marketing principles 

• Proven track record of generating revenue through multi-channel campaigns and/or partnership-led programmes 

• Experience increasing AOV, driving enterprise acquisition, and scaling inbound revenue channels 

• Ability to identify, close, and manage strategic partnerships delivering measurable commercial outcomes 

• Strong analytical and optimisation skills with the ability to link marketing performance to revenue attribution 

• Previous experience in a B2B SaaS business (desired not essential) 

WHAT IS LIFE LIKE AT SMARTSEARCH?

• We are a multi-award winning Tech company with an aspirational mentality

• Some of our most recent recognitions include: named in the renowned RegTech100 list for 2024, listed in the Top 100 Fasted Growing Tech Companies by Northern Tech Awards 2024 as well as being named Technology Provider of the Year by Corporate Finance Awards 2024

• We have been Great Place To Work Certified since 2022

• There are excellent progression opportunities due to our growth and you will have personal development goals, regular feedback and support

• We are a diverse and inclusive team committed to promoting Diversity & Inclusion and Social Responsibility. Through our DE&I group, charitable initiatives and support for local schools, we actively foster a positive Impact on our community

COMPANY BENEFITS

Our comprehensive benefit package includes:

• 25 days holiday rising to 30 with each year of service.

• Private Medical Insurance covering dental and optical.

• Company pension scheme.

• Life Assurance – 4x your annual salary.

• 1 day paid volunteering per year.

• Enhanced maternity / paternity offerings.

• Employee Assistance Programme.

• Cycle to work scheme.

• On site gym.

You want to work with us? Great! Apply now by contacting us directly at recruitment@smartsearch.com.