Integration - The key to no more re-keying

By law, all estate agents, legal firms, and other regulated businesses must run Know Your Customer (KYC), Anti Money Laundering (AML), and screening checks on all their customers, and for most this means re-keying customer data into a separate system.

That is why so many of our customers are now choosing to integrate our verification system into their existing software - rather than using the platform as a standalone system.

Integration streamlines the client onboarding process because it means client data only needs to be inputted once - into the existing CRM system from which it is automatically passed through to the SmartSearch system - enabling anti-money laundering checks to be conducted all from one place, with the result returned to the original CRM, for a seamless user experience.

This is not only quicker, and easier, but also more accurate, as, by cutting down the number of times client data is inputted, there is less room for error. Integration also enables multiple users to access the same level of functionality. A recent example of this is Alto - the cloud-based software for estate agents that forms part of Zoopla.

As a disruptor that has successfully changed the property industry, the Zoopla family of brands has constantly been at the forefront of developing new technology.

Its system is designed to make the process of finding a house as simple and efficient as possible, and now, thanks to the integration with SmartSearch, verifying clients will be as simple and efficient as possible too, as Martin Cheek, MD of SmartSearch explains:

“Zoopla’s philosophy to ‘streamline and simplify’ completely matches with our ethos at SmartSearch, as our customer verification platform is designed to make the process of onboarding new clients as effective as possible.

“Through this new integration, all Alto users have access to our award-winning customer verification platform, which uses credit reference data, combined with public sources to generate a composite digital identity that is near impossible to fake, enabling users to meet their legal AML requirements and protect their agency against fraud and money laundering.”

Andy Marshall, chief commercial officer at Zoopla added: “The customer experience is imperative to Alto’s functionality. Designed to deliver a seamless service to our agent partners who use Alto, this integration with SmartSearch is a real milestone on our journey.

“We’ve been very impressed by the ease of use of the SmartSearch system; it provides a one-stop-shop for our anti-money laundering checks and the searches can be completed in seconds, providing a big benefit to our customers.”

By having both their customer database and SmartSearch integrated into one system, clients are always audit ready and able to produce evidence of their AML compliance quickly and easily.

To find out how integration can save you time, money and simplify your customer onboarding and AML compliance, visit

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