Moral money: Investors 'put ethical concerns on par with price

Investors are almost as likely to switch providers over ethical concerns as they are for poor customer service or because they can get a better deal elsewhere, research suggests.

Just over half of financial services clients are likely to consider switching providers if they believe their financial activities contribute to human rights abuses, child labour or forced labour, according to an Ipsos MORI poll by responsible investment research firm EIRIS.

When asked if they would consider switching over concerns the provider has breached financial regulations such as money laundering, product mis-selling or manipulation of interest rates, 47% of the 1,837 clients said they would - against 13% who said they are unlikely to switch.

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